Live streaming is the new big thing in online marketing for SEO
Ranking. Entrepreneurs and brands can both use live streaming to their
advantage. Those who already do are witnessing a rise in followers and user
engagement. Of course, in order for this to work, you need to have a strategy
in place.
Going live on camera is an excellent way to build your
personal brand. If you’re a bigger business, you can also put a face to your
organization to enjoy the benefits of live streaming and personal branding.
So what does it take to make your live streams a success?
Make Videos Personal
For one, the camera needs to be on you – at least in the
beginning. The great thing about going live is that it immediately opens the
door for followers to connect with you. It’s like inviting someone into your
home. If you’re trying to showcase a live event, start off with the camera on
you. Then start filming what’s around you. Your live videos should always have
you on them, not just your voice.
Make an Introduction
At the beginning of your videos, make sure to introduce
yourself and where you are. Never assume everyone who’s watching already knows
you. State your name and your location. For instance, you can say, “Hi, it’s
Mark Dunn here at...”
Capture their Attention
You need to state the purpose of your video at the beginning
to draw people in. The title of your live feed should also be properly titled
and optimized. Viewers don’t want to sit there waiting to figure out what the
episode is about. State your takeaways outright, so people can make a decision
of whether or not to continue watching.
Always Show Professionalism
If you’re a brand, make sure the face of your company is
someone that’s professional. The language, operation of the camera and the
overall content should always be kept to a professional standard. No slouching
or lying around or moving the camera in a dizzying manner. The person should
also be able to speak expertly and without constantly repeating themselves.
Add a Bit of Humor
Don’t mistake being professional for being boring and
without personality. Online videos perform best when they are human, humorous
and entertaining. Humor is and always will be a great way to hook people to
your current and future episodes. Poking fun at yourself is a great way to
reduce the narcissism factor that a lot of videographers tend to carry.
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