Our website or online store is a
reflection of our physical company on the internet. That is why we must
dedicate the same dedication that we dedicate to our business. It is difficult
for someone to become our client if our offices cause a bad image or our store is disorganized or has some dependents who do not
help you find what you need. Well, the same happens if our website or online
store does not give a good image of us and our products.
The same happens if we go to a Web
Design Company Santa Monica that does not have a marketing team that
conceptualizes the project to guide it to increase turnover through our
website. Not to mention the classic bargains: a good website, customized for
your needs involves many hours of work so no one will do it for four dollars.
1. Fast loading
It is the first element that we
consider in a web. We look for a product or service in Google, a web appears to
us that we find interesting, we click, and it takes centuries to finish
loading. Pity, it looked good, but we are busy people, so we close the tab and
try another website that offers the same and loads faster. The first thing you
should do if you want to attract customers to your website, and even more if
you have an online store, is to order a good hosting.
2. Attractive design
It is the first thing we value
when we take a first look at the web. You can already have exciting content
that if you do not present it to us in an attractive way, it will take very
little time to turn around. We do it with a dish of poorly presented food, with
a floor that we want to rent with furniture from 30 years ago and we also do it
with a web page. If there is a choice, we will go and choose another one that
comes through our eyes, and usually, there is always one. The design of your
website should be attractive, distribute the content well by the page
(proportions), and make good use of colors and typography.
3. Interesting and useful content
It is the most essential thing in
a web. We enter better by the eyes with an attractive design and after having
quickly loaded texts, videos, images and all the elements of which it consists,
but if we find them irrelevant, they will surely have lost us forever. The
contents of your website must be original and be impeccably chosen, written and
presented. The visual content plays a vital role in this equation.
4. Intuitive navigation
It is so important that we could
go on number 3 or earlier. For the design of our website to be practical and
functional, it is necessary for the user to find what they are finding on the
page easily. Issues such as the time it takes to find the contact section of
the company or the number of steps that comprise a purchase process, for
example, are crucial in the rate of abandonment of the page.
5. Mobile responsive adaptation
This feature could well be the
first, since more than half of Internet searches are made from a mobile, so
that the other four characteristics could depend on it. And precisely because
of this large volume of connections from mobile phones and tablets, it is
essential to offer a good user experience from these devices.
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