When you first open a business, you feel confident in your ability
to turn it into a profitable organization. You have your business plan in order
and even secured a sizable loan for capital to get things started.
You have plenty of money to buy advertisements in popular
magazines and maybe even get a quick ad on the radio. But what many are missing
in their business strategy is online marketing – SEO in particular.
Search Engine
Optimization is the key to building your presence online. After all, this
is where the majority of today’s generation spend a lot of their time. However,
there’s a lot to learn about SEO, which is why it’s a good idea to use an affordable
SEO agency in Los Angeles.
If you continue to ignore SEO, then it can potentially break
the future of your business. Let’s take a closer look at this concept.
How SEO Can “Make” Your Business
The internet is where consumers go to find products and
services. In most cases, they’re using Google and other search engines to find
a business. With SEO, you can ensure your business website is found at the top
of search engine results pages (SERPs).
When you research online user behavior, you’ll find that 33% of traffic goes to the first link on Google.
Roughly 71% of traffic clicks on links on the first page. Rarely do people go
beyond the second page of Google, which gets 15% of traffic.
This makes it very important to find ways to rank high in
the SERPs. The higher your position, the more likely it’ll be clicked. But you only
want to your site to show up in the SERPs for keywords that are highly relevant
to your business.
With the help of an SEO agency in LA, you can ensure that
the keywords you’re targeting will attract high-converting traffic.
By making it to the first page of Google and getting more
traffic from high-quality traffic, your sales and revenue will increase. Then
to top it off, SEO is a more affordable option compared to paid advertising
(both online and offline).
Building Your Brand’s Trust
Keyword research and optimization is only one part of SEO,
though. Creating high-quality traffic is also key. The content you’re
optimizing should be relevant to your target audience. If they don’t find it
valuable, then you’re making a bad first impression.
The chances of them returning to your site is minimal at
this point. Consistently publishing valuable content on your blog and even as
guest posts on third party sites can help build that trust and authority. Once
you have this, it’ll be easier to convert prospects into customers.
Next, let’s review how SEO can break your business.
How Not Using SEO Can “Break” Your Business
Yes, deciding whether or not to use SEO for your brand could
turn into a life or death situation for your company. Without SEO, you’re going
to find it very hard to compete on a local or even global scale.
It doesn’t matter what industry you’re in – if you’re
ignoring SEO, then you’re allowing your competition to rake in the dollars.
Without SEO, no one will learn about your brand, nor will they search for it on
the web.
SEO is about more than just popping up in the SERPs. It’s
also about engaging with your audience on platforms like Facebook, Twitter, and
LinkedIn. This is where a Social Media Marketing Company
In Los Angeles can be helpful.
If you’re using social media wrong, you’ll either get no
attention or, worse, negative attention. For example, not dealing with negative
reviews can be devastating for your brand. It’s essential to respond to
comments and reviews that have legitimate reasons for their frustrations to try
to rectify the issue.
Keep in mind that others will find reviews on your brand
when searching your company name on Google. They’ll see both the good and bad
reviews, as well as your responses or lack thereof.
Being Defeated By Your Competition
There’s an ongoing race to become one of the top results on
the first page of Google. If you’re not actively competing for your own
position in the SERPs, then you’re giving away business to your competition.
They’re ranking for similar keywords as you and your
customers are searching for and finding your competition instead of you.
By not implementing SEO into your marketing strategy, you’re
giving up the possibility of gaining a competitive edge.
Finding an Affordable SEO Agency in Los Angeles
Every business owner wants to excel in their market. But
today, this requires you to have a solid and consistent SEO strategy. As the
world pushes forward towards everything being digital, it makes sense for you
to adopt SEO into your marketing plans.
If you’d like to learn more about how SEO can improve your
business development and growth, then begin searching around for an Affordable SEO Agency In Los
Angeles.
