Visibility on Google and Search Engines: The Importance of Being Found Online

Getting a hold on organic traffic is difficult. But it even harder to keep them and attract their attention. To do this, your website should be “friendly” on all fronts: adapted to mobile devices, normally displayed in search engines and, in principle, look good and beautiful in terms of web design. Consider what a good, high-quality website is and how you can analyze your page using third-party resources.

The visibility on Google and on minor search engines like Bing and Yahoo is of extreme importance for all those companies and professionals who want to get more customers and see their reputation and turnover grow. Every second more than 40,000 searches are performed on Google all over the world, or more than 3.5 billion searches per day. Impressive numbers that must open the eyes of companies and professionals on the importance of obtaining or improving visibility on Google and other search engines.

Appearing on Google for the keywords that describe a company's products or services is essential to avoid falling into oblivion.

Inbound marketing is the marketing response to user behavior that, with the advent of the Internet, in the last decade have begun to search for information on products and services online through search engines, blogs, social media, industry forums, online maps and all those internet sites that everyone knows well. The big news of inbound marketing compared to traditional marketing- or outbound marketing - was precisely that of being found by potential customers when searching for information, rather than bombarding them and harassing them with ineffective advertising messages.

In this article, we will clarify the importance of obtaining or increasing the visibility on Google for companies and professionals who want to use web marketing tools - specifically in Search Engine Marketing (SEM) - to be found by their potential customers every day they carry out thousands of searches for products and services to buy.

In the following paragraphs, we will explain how Google's search results are structured, what "spaces" within these we can conquer and tools like SEO Services can be used to increase visibility on search engines and Google in particular.

Our experience as a web marketing specialist has led us to observe how over time any product or service is sought after on Google in a consistent manner. There have been few, very few cases where we had to tell a customer "your product is not searched by users" and having to find another web marketing strategy to help it grow its online business.

You are therefore certain that your services and your products have a potential audience that today- and for some time now- is looking for them on google. If you have any issues about it, contact Website Designing Company and evaluate together whether an explicit need exists or not from your potential customers.

Appear on Google: available spaces

What are the search results and what spaces do we have between Google SERPs?

How to appear on Google is still early to find out, have a little patience, because before knowing how to increase the visibility on search engines and in particular Google, it is good to understand what are the spaces that every company or professional has available between Google search results- in technical jargon SERP, search engine results page.