Website
architecture is a crucial element in increasing a brand's online visibility.
A good
organization is able to improve the indexing of the contents and, more easily
they are received by the crawlers, more often they go through the website
looking for new materials. On the contrary, a site or a disorganized eCommerce
displeases the user who has to work hard to find what he needs and reasonably
will not be encouraged to come back the next time.
A tree structure
is the most conventional way of understanding the subdivision of contents by
categories: it is a subdivision of the "cluster" levels that unfold
from the homepage to the main levels and from the more generic to the more
specific ones. This linear system favors the understanding of the subdivision
of contents, even if the number of levels varies according to the positioning
objectives and by how the contents are varied and numerous.
In general, it
would be better if the content is not more than three or four clicks away from
the homepage.
In the same way
we can think of balancing the subdivision of contents both horizontally (as a
number of categories) and vertically (as a distance in terms of clicks from the
Homepage): an excessive number of categories makes it impossible to understand
where a content may be, while having too few of them makes them not very
significant.
To facilitate
the logical subdivision of the topics to be implemented, it is possible to
create graphs of the conceptual maps of the sites with the help of SEO Agency
Culver City, in pencil or with software such as Visio. If you want
to be inspired by existing sites to hypothesize the content hierarchy that
suits you, you can use any of these visual sitemap tools.
A single article
placed in a site with a well-organized architecture and inviting navigation can
achieve much more encouraging results than the same text placed inside a portal
that is not perceived as relevant by its audience.
The importance of keyword research
Building a good
distinction of categories is a desirable but not always easy goal. It must be
functional to the keyword research aimed at positioning objectives and possibly
take into account how these can change over time.
In the early
days, it would be desirable to aim to position oneself for less competitive
topics and gain visibility of the brand relative to its niche. Progressively,
the aim is to expand its area of influence towards the broader themes by
virtue of its visibility gained, an undertaking that is too unpopular from the
beginning.
A well-themed
site should be developed by taking guidance from SEO
Consultant Philadelphia around a set of specific topics to increase
its relevance in the eyes of search engines: the less the themes are related to
each other, the more the site will struggle to be perceived as an authoritative
center of news in a given area.
Google Analytics
can provide us with actual information on the level and quality of visits
obtained from the various categories of pages to draw inspiration on their
optimizations or on any levels of distinction to be removed. The clearer and
more homogeneous the structure, the more spiders and visitors are favored.