How to design an effective website?

Website architecture is a crucial element in increasing a brand's online visibility.

A good organization is able to improve the indexing of the contents and, more easily they are received by the crawlers, more often they go through the website looking for new materials. On the contrary, a site or a disorganized eCommerce displeases the user who has to work hard to find what he needs and reasonably will not be encouraged to come back the next time.

A tree structure is the most conventional way of understanding the subdivision of contents by categories: it is a subdivision of the "cluster" levels that unfold from the homepage to the main levels and from the more generic to the more specific ones. This linear system favors the understanding of the subdivision of contents, even if the number of levels varies according to the positioning objectives and by how the contents are varied and numerous.

In general, it would be better if the content is not more than three or four clicks away from the homepage.

In the same way we can think of balancing the subdivision of contents both horizontally (as a number of categories) and vertically (as a distance in terms of clicks from the Homepage): an excessive number of categories makes it impossible to understand where a content may be, while having too few of them makes them not very significant.

To facilitate the logical subdivision of the topics to be implemented, it is possible to create graphs of the conceptual maps of the sites with the help of SEO Agency Culver City, in pencil or with software such as Visio. If you want to be inspired by existing sites to hypothesize the content hierarchy that suits you, you can use any of these visual sitemap tools.

A single article placed in a site with a well-organized architecture and inviting navigation can achieve much more encouraging results than the same text placed inside a portal that is not perceived as relevant by its audience.

The importance of keyword research

Building a good distinction of categories is a desirable but not always easy goal. It must be functional to the keyword research aimed at positioning objectives and possibly take into account how these can change over time.

In the early days, it would be desirable to aim to position oneself for less competitive topics and gain visibility of the brand relative to its niche. Progressively, the aim is to expand its area of ​​influence towards the broader themes by virtue of its visibility gained, an undertaking that is too unpopular from the beginning.

A well-themed site should be developed by taking guidance from SEO Consultant Philadelphia around a set of specific topics to increase its relevance in the eyes of search engines: the less the themes are related to each other, the more the site will struggle to be perceived as an authoritative center of news in a given area.

Google Analytics can provide us with actual information on the level and quality of visits obtained from the various categories of pages to draw inspiration on their optimizations or on any levels of distinction to be removed. The clearer and more homogeneous the structure, the more spiders and visitors are favored.