Invest in SEO or SEM PPC (Google Ads)? Discover how to make the best choice!

Winning traffic is the main objective when investing in the optimization for SEO web positioning in search engines such as Google, or when launching an advertising campaign in SEM search engines based on the PPC such as Google Ads. 

Although both paths lead to gain visibility of the company in web search engines, the scenario to choose between SEO or SEM is totally different. So, SEO or SEM? How to make the best choice? This post will help you understand when to invest in SEO or SEM according to the circumstances of your website.

Investing in an SEM PPC campaign seems very attractive to any online business owner; many people who are anxious to get traffic to their website do not skimp when launching SEM PPC paid advertising campaigns with Google Ads, but is this really beneficial for the business? Do the benefits obtain really justify that investment? The answer is not always positive! Do you want to find out why?

SEO and SEM PPC, although they take you to the same destination, the visibility of your company in web search engines, such as Google, are completely different paths, and therefore deserve to be analyzed differently.

SEO; climbing search engine positions (Google)

The way to optimize a website for its good positioning in web search engines, mainly Google, has been changing in recent years. Fortunately, the rules of the game are clearer than ever and, if we follow the parameters of Google and other search engines, good results are achieved.

However, as life is not so simple and SEO is not a sea of ​​happiness, you also have to evaluate the cons when it is urgent to generate organic traffic. Of course, investing in SEO ensures you improve your organic traffic, the one that is not free, but the million-dollar question is whether this is achieved in the short, medium or long term, and how long the company can afford to wait until it receives those potential customers on your website.

SEO Services of Beverly Hills ensures you improve your organic traffic but, before investing in it, you must define your goals and evaluate how much time it takes and if you can wait until you get results.

SEM/PPC; paid advertising on web search engines (Google)

The PPC or Pay Per Click, is to advertise paid on Web search engines, also called SEM by its acronym in English "Search Engine Marketing", mainly Google.

The PPC or SEM is an efficient way to get immediate presence and visibility on Google, to start getting traffic on your website and get the first sales urgently.

Basically, the actions of SEM passed in the SEM PPC consist of paying for each click that your ad obtains, thus going to your website, when it appears to users who are looking for certain words related to your business, product or service.

Because, like your company, others also want their ads to appear, when a user searches for a specific service or product in the web search engine, the pricing system for these ads is that of bids; who offers more money to the web search engine (for example Google), pay for each click that your ad obtains, above it area reserved for search engine advertising will appear. For getting better services, you can contact PPC Management Companies in Pasadena.

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