How your PPC Company can leverage the clients report?

Whether you offer Pay per click campaigning, SEO, social media or other digital services, providing value is the number one goal of yourreports. If clients can see value and ROI in your service, chances are that they are likely to stick with you. For most agencies and SEO services Los Angeles providers, a manual client reporting job is a drag.

The process takes time away from doing the actual SEO job and it does not even assist the bottom line of the SEO agency. Your reporting does not need to suck. It can be easy- here is how to do it right and quick:

Several top digital agencies have found a way to leverage reports in order to-

·         Upgrade new services or the budget

·         Reduce the client problems by demonstrating the ROI

·         Automating the reporting and spend time on client and campaign management

What should you include in your reports?

Set Goals and accomplish them

From the very first day, make sure to set SMART (Specific, Measurable, Achievable, Realistic, Time lined) goals. You need to set goals so that the client can see the progress made as you move forward with the campaign. As you go along, they will continually track the goals against your timeline.

Use Metrics that matter

You must be skeptical about everything that you put in the client’s report. Ask yourself:

·        Will organic traffic bring in more sales?

·        Do our steps tie back to the goals we set earlier?

·        Are “impressions” relevant enough to show the clients?

·        Whether the bounce rate is a necessary metric for the client to see?

Focus on the values you aim to provide

If you are proud of the services that you provide to your clients, then it is a must to highlight this fact in your report. You should focus on the value you are going to offer. The companies that follow this practice works on a pay-per-sale model which means that they will only get paid when leads or conversions come on the website.

Take conversions to another level

A modern technique that works a lot better for providers of SEO Services Los Angeles is to qualify leads by form fills. To differentiate unqualified and qualified leads can be a strong way to impress your clients.

Helping clients to understand what they are watching

Doing such a thing is mostly rejected by several PPC companies, but doing so will increase your customers. Other companies just assume that the client already know everything or he/she is just lazy and this is what they forget to include in their reports- providing the basic information. But you should give context to everything while preparing your report, so that you can defeat your competitors easily. The clients don’t know as much as a PPC company, so this is why it becomes important to explain exactly what every single metric is.

A chance to Upsell 

At the time of reporting, the company gets the best opportunity time to upsell new services provided by them, especially when all the campaigns are doing well in the market. And this is why we say that striking when the iron is hot is the best idea.