The visibility
on Google and on minor search engines like Bing and Yahoo is of extreme
importance for all those companies and professionals who want to get more
customers and see their reputation and turnover grow.
Every second
more than 40,000 searches are carried out on Google all over the world, or more
than 3.5 billion searches a day. Impressive numbers that must open the eyes of
companies and professionals on the importance of obtaining or improving
visibility on Google and other search engines. You should consult Social Media Marketing Company Santa Monica
for growing your business.
Appearing on
Google for the keywords that describe a company's products or services is
essential to avoid falling into oblivion. The inbound marketing is the
marketing response to user behaviour that, with the advent of the Internet, in
the last decade have begun to search for information on products and services
online through search engines, blogs, social media, industry forums, online
maps and all those internet sites that everyone knows well.
The big news of
inbound marketing compared to traditional marketing- or outbound marketing- was
precisely that of being found by potential customers when searching for
information, rather than bombarding them and harassing them with ineffective
advertising messages.
What are the search results, and what spaces do we
have between Google SERPs?
How to appear on
Google is still early to find out, have a little patience, because before
knowing how to increase the visibility on search engines and in particular
Google, it is good to understand what are the spaces that every company or
professional has available between Google search results- in technical jargon
SERP, search engine results page.
As previously
mentioned, Google's search results- SERP- are different from one another in
structure and space; in this case, the keyword "sale of printers"
active- let me pass this term - all the spaces available a SERP:
Google Shopping results
Google Shopping
is Google's price comparator, where a preview of the product is shown with the
image, title, and price and name of the seller. This is a google paid space.
Google AdWords ads
The results
shown in the second space are advertisements- and therefore paid- of Google
AdWords, they can be purchased to increase visibility on Google of sites and
e-commerce. You can contact Social
Media Marketing Company Beverly Hills for getting best marketing
services.
Google Maps or Local 3 Pack
This space is
only available in local SERPs, ie, those search results in which the user could
look for an activity or a professional around him. In the local 3 pack
geolocated results are shown around the user with their respective directions
and contacts.
Staff Results or "no fee"
The organic
results of Google are the space where Google and the other minor search engines
show NON-paying results that have "captured" those positions over
time. Percentages are the results most clicked by users and those with greater
visibility on google.
What do you notice in this particular SERP?
The first three
results all belong to the same website!
Imagine then
that visibility on google of a site like this and what percentage of users
click on the first three links (the first is a paid ad for google adwords, the
second and third organic results not for a fee) and not on others.
Marketing By I Think An Idea
Marketing By I Think An Idea
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