Things to do while having an SEO audit

These days, when having a website that is Mobile First is crucial for a good ranking, it is common to find a web page with several versions of it in conflict. Obviously, this is negative for our SEO optimization, as the search engine will not know how to rank you or what version of you to show.

Some situations that are usually discovered in an SEO audit are that there are duplicate versions accessing our website via HTTP and HTTPS, or that the desktop version is confused with the mobile, among other things.

Analyze your content!

As per SEO Consultants of Newport Beach, one of the most relevant aspects when doing an SEO audit is knowing if our content is of quality or not. Nobody will be able to gain traffic to and a good classification if its content is of poor quality or thin Content, the content of little value that Google censures.

When analyzing your web content and its positioning in search engines, you will know if these are useful for the reader, if they are written correctly, if they are readable, enjoyable and clear, and if they contain the correct keywords or key phrases.

It is not about saturating your website daily with simple and low-quality content, but you would have to publish frequently so that the search engine detects and classifies your website.

Striving on the content we publish is key so that our website is not considered low quality, spam, and we manage to climb to the top of search engines.

Relying on keyword research tools such as Google Key Word Planner or those software that show us how search engines will read our web content, such as Browseo, makes this part of the SEO audit very much easier.

Detecting what aspects of our content do not fit our SEO strategy will help us choose the correct strategies for our website. Will it be the length of your posts? The images? Is there stuffing of keywords in them? Are the texts not understandable? Let's analyze and we will get answers!

Check the loading time of your page

Internet is the world of instantaneous; no one wants to wait. To provide a pleasant user experience, both Google and other search engines, give a better ranking to those web pages that load at lightning speed. The loading speed of our website is a fundamental aspect of SEO, both to rank better and to lower the bounce rate.

As per the advice of SEO Consultants in Scottsdale, we must test the speed of your website with Google PageSpeed ​​Insights and so we will discover if our website looks like a digital turtle or loads as fast as Google expects.

Statistics reveal that those web pages that take a page to load within 1 to 3 seconds have a 32% chance of people bouncing on it. If it takes longer, we can imagine that this figure goes through the clouds.

Evaluate the main metrics of your website

There are many metrics that we should not neglect if we want to improve the positioning of our website. To evaluate the main ones, such as the bounce rate, the ease of crawling our pages or the loading speed, we must rely on Google Analytics, perhaps, the best tool to obtain fresh data from our website. There are about 35 metrics that we can measure with this fabulous Google tool.

Marketing By I Think An Idea