Negative SEO and Toxic Links- a Menace to your ranks

“Hello, I need help Urgent! At this time, I do optimization for my company's website. And I'm very frustrated because the competition filled this web with toxic links, and it has made many positions fall in Google results. Even though I have eliminated all the negative links, my keywords keep falling.”

Many will not know what Negative SEO refers to and is that even many brands have not dedicated enough time to understand how web positioning works.

Within the world of Black Hat SEO, we could differentiate two aspects: the 'dark' techniques that can be used to increase the web positioning of your page quickly and those that we can use to make it our competitors to lower those positions as quickly. Today we are going to talk about this last (and quite creepy) option.

What is negative SEO?

As we mentioned in the previous paragraph, negative SEO is all that technique or strategy that serves to try to penalize a web page (usually from the competition) through bad arts, getting it to be penalized by Google or at least making it look worse.

There are several things we can do to perform a negative SEO attack, such as sending a lot of low-quality traffic that disproportionately increases the percentage of the web rebound or a D-Two attack with which to block the server by an overwhelming amount of requests that saturate your capacity. But in today's article, we are going to focus on the old trick of toxic bonds.

What is a toxic link, and why does it hurt your website?

A toxic link is a link that links us from a web page of low quality and/or bad reputation for Google. The causes of this can be several: that are farms of links that are infected with viruses that are penalized for multiple reasons. Obviously, a link from this type of pages does not interest us at all.

Well, a negative SEO attack through toxic links is to send hundreds or thousands of links of this type to our website, calling the attention of Google by increasing our link profile in a very unnatural way and with links of a bad reputation.

If we also round up the game with some anchor text full of harmful keywords for our business, chaos is served. If you have a gardening website and suddenly they link you with words like 'the worst gardener', 'gardener of my area' or similar. We’d better try to remedy it before it's too late.

What to do in case of toxic links and negative SEO?

1. Therefore, it is better to prevent than to regret, and the first thing that should be done in these cases is always to monitor our website and have the new backlinks on our radar. In order to avoid affecting our positions. Although in your case it's already too late for that.
2. Eliminate all toxic links is the second step, although that you already did. It can be done from the search console. At this point, we advise you to verify that in reality all these toxic links have been eliminated. You can use the Google Disavow Tool to disavow all negative links using a .txt file.
3. Eliminate space generating negative links: There are spaces on websites that are usually susceptible to toxic links, such as forums. So at this point, we suggest, that, if the attack reaches just one of those spaces and this does not have much use-you eliminate it. It is preferable to do it to save work, as long as that space does not have great utility, of course.
4.  The truth is there is no way to get immunized against these attacks, but if you have a good amount of positive backlinks, Google will not give much importance. Therefore at this time, you have to start working on it again.
5. If your content has fallen below the first page of results, you can modify the titles and Meta descriptions of the content - posts, where the toxic links point. I do not say to change them, but to modify the words to try to rank with new ones.
6. Make sure that the falls in the positioning do not come only by toxic links. Check in the Search Console that there are also no other penalties for the other Google animals. This is a good time for you to do a full SEO Analysis and know what else is missing from this website in terms of SEO.

Quality content, medicine for toxic bonds

Once all the debugging of the SEO of your website is done, it is time to give Google reasons to return to classify you in the first results.

And in this context, what your website needs the most is quality content to give Google more reasons to rank in the top positions. So you have a great job in this area.

Probability of being a victim of negative SEO

Negative SEO affects all brands that compete in search engines and on the Internet. That is, to anyone. It is therefore important that both content creators and large companies devote time and effort to combat some of these bad practices. SEO negative attacks multiply when the website in question competes in very competitive niches or specific themes. In addition, the more useful the website, the less likely there is that Google penalizes it, despite suffering from negative SEO attacks.

The objective of the content creators is to generate useful and relevant information that the users themselves consider valuable. This will return to the web and generate organic backlinks. If as a brand, you want to create authentic content and avoid negative SEO, do not hesitate to contact us.

Our recommendation is to contact professionals so as not to make the situation worse. If in spite of not having technical knowledge you do it, it is necessary to say that you are working under your own responsibility. The decision remains in you! But that yes, put the solution as soon as possible.

 

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3 Top Secret SEO Strategies Revealed for the First Time

Everywhere you go these days, all the talk is about SEO. Whether it is a top corporate company or a small business, everyone is worried about their search engine rankings. And why not? This ranking will after all be deciding their business. If you are someone who wants tips on SEO strategies then you have reached the right place. Here are some simple tips.

Get to know about SEO

It goes without saying that as someone who wants to use the potential of SEO to grow his or her business, you should first of all get yourself equipped with at least the basics of SEO. Get to know from various sources about the key strategies that can help you. The internet is your best friend here. There are probably thousands of websites from where you can get wonderful information. You can also find a lot of informative videos on the topic that you can use while planning your strategy. If you know someone in the field then it’s even better. You can talk to them and find out more. Similarly, you can also join online forums and get to know about the latest trending topics on SEO. Online forums are a great way to find out about SEO Services too. It is all about being observant and getting to add to your knowledge levels on the topic.

Find a good SEO company

If you want to find professionals in the field, then don’t worry for you can find plenty. A simple online search is all that you need to do in order to find one near you. However, it is the sheer number of companies that are doing the rounds that maybe sometimes confusing. One thing that you need to make it clear is that you are not searching for only Web Design Services. What you need is a company that will help you out with search engine optimization, nothing less than that will do. A company that is into web designing may not necessarily be providing or be specializing in SEO also. So, make sure that you choose the right company. Similarly, just because you are dealing with SEO does not mean that you should forget to devise a strategy for Social Media Marketing, which has become entirely important these days if you want your business to succeed. Not for nothing are Internet Marketing gurus singing praises of the impact that social media can have on pushing  products and solutions.

Comprehensive Strategy

The strategy that you implant or the one that the SEO service that you choose does should be comprehensive keeping the modern requirements in mind. For example, gone are the days when people used to browse using their computers or their laptops. These days a vast majority of people tend to use their hand-held devices such as mobile phones and tablets. The SEO strategy that you are planning should be such that it should take care of these things. This is because it is the need of the hour today. Once you keep these things in mind, the entire process will become a lot simpler.

How Social Media Has Changed Business For the Better

As I was watching a livestream of Coachella on my phone, I was thinking about how social media has helped reinvent brands, publicity, and countless businesses, including my own. As I watched Will and Jaden Smith perform, I couldn’t help remembering how I had worked with the Smith family way back in the day.  In the course of a decade, my company has evolved from event planning into online marketing and promotions. Many of the clients that I used to work with today have also all evolved when it comes to social media.

((𝕋𝕎𝕆 𝕀ℂ𝕆ℕ𝕊 𝕃𝕀𝕍𝕀ℕ𝔾)) @officialjaden + #WillSmith #Coachella pic.twitter.com/GFXo6vlSpM

— Roc Nation (@RocNation) 20 April 2019

Back when Jaden, Willow and Trey were all pre-teens, we worked on many of their birthday parties for years.  We had everything from large mascot characters and trampolines, to a Matrix-themed party where Trey ended up filming an actual Matrix spin-off.

That wasn’t all: Our creative team worked to create a haunted house that ended up in People Magazine. At the time, going “viral” wasn’t an option. Most of the business we got was from referrals from our clients.

Now we have all kind of clients contacting I Think an Idea on the regular, we’ve transitioned into a full-service digital marketing agency that does SEO, PR and branding for several luxury clients.  We understand attention to detail and how to partner with influencers that can help grow a network online to large numbers. We’ve grown alongside brands like Twitter and Facebook and have evolved with them to meet ever-changing client needs in a nuanced, high-tech world.

There is a formula that needs to be followed when you’re building large brands online, but it helps if you’re able to think outside the box first. Your campaign could be a combination of high-quality content, email marketing, SEO, partnering with large traffic sites, utilizing Facebook ads, and creating a site that attracts partnerships and new visitors.  Perhaps the most important thing these days is also making sure that you’re maximizing all sides of the social media experience--including live streaming, chat, and targeted ads-- and cross-marketing on social media.

Here’s the thing: There are no secrets online. Everyone has access to the same information. It’s what you do with it that counts.

The difference between a successful marketing strategy and one that is not working is what you do with the information, how you plan the strategy and execution.

We come across many large teams working for a brand or a nonprofit that frequently miss the metrics of what they should be doing.  Owners hire an inexperienced team that perhaps knows social media but only on a surface level.  They do not truly understand SEO and in fact, many are not looking at the documented traffic a site generates through Google Analytics.

A client we have may have millions of dollars in business revenue and many resources, yet they do not know what to look for when it comes to social media marketing  They look at the social media of a celebrity or a large brand and they want to get the same traffic and audience. They don’t understand that Google isn’t a game you can win. At least, not instantaneously.

Celebrities and social media influencers have a large audience because they have lots of channels of distribution that built their brand.  They do not solely rely on a video going viral, because they are constantly putting out content regularly for 10-20 years the same was any large brand should do. It’s part of their job as public-facing people.

Just like a huge sensation like Beyonce didn’t happen overnight, there are no overnight successes when it comes to Google.  You have to maximize all that you have on multiple channels and find a flow that works. Slowly and steadily, the traffic will come.

For our clients, our game plan looks like this:

1)   Website Optimization ( Image, User Experience, Maximizing UX )

2)   Create a Call To Action

3)   Content Creation: Writing Articles That Rank on Google

4)   Video Content Creation

5)   Image Content

6)   Podcast Marketing for Brand, SEO, Link Building, and Audio Audiences

7)   Partnerships with Networks with Traffic

• Featured Articles/ Blogs
• Podcasts
• Links Posted on High traffic sites
• Mentions on Youtube Channels – Offsite
• Social Media Mentions

8)   Google Analytics

9)   Traffic Goals and Brand Blueprint

10) Monetizing Traffic and Opportunities with Sales, Sponsorships and Paid Partnerships.

I Think an Idea is a Digital Marketing, Brand Builder, SEO Agency located in Santa Monica California.

Visibility on Google and Search Engines: The Importance of Being Found Online

Getting a hold on organic traffic is difficult. But it even harder to keep them and attract their attention. To do this, your website should be “friendly” on all fronts: adapted to mobile devices, normally displayed in search engines and, in principle, look good and beautiful in terms of web design. Consider what a good, high-quality website is and how you can analyze your page using third-party resources.

The visibility on Google and on minor search engines like Bing and Yahoo is of extreme importance for all those companies and professionals who want to get more customers and see their reputation and turnover grow. Every second more than 40,000 searches are performed on Google all over the world, or more than 3.5 billion searches per day. Impressive numbers that must open the eyes of companies and professionals on the importance of obtaining or improving visibility on Google and other search engines.

Appearing on Google for the keywords that describe a company's products or services is essential to avoid falling into oblivion.

Inbound marketing is the marketing response to user behavior that, with the advent of the Internet, in the last decade have begun to search for information on products and services online through search engines, blogs, social media, industry forums, online maps and all those internet sites that everyone knows well. The big news of inbound marketing compared to traditional marketing- or outbound marketing - was precisely that of being found by potential customers when searching for information, rather than bombarding them and harassing them with ineffective advertising messages.

In this article, we will clarify the importance of obtaining or increasing the visibility on Google for companies and professionals who want to use web marketing tools - specifically in Search Engine Marketing (SEM) - to be found by their potential customers every day they carry out thousands of searches for products and services to buy.

In the following paragraphs, we will explain how Google's search results are structured, what "spaces" within these we can conquer and tools like SEO Services can be used to increase visibility on search engines and Google in particular.

Our experience as a web marketing specialist has led us to observe how over time any product or service is sought after on Google in a consistent manner. There have been few, very few cases where we had to tell a customer "your product is not searched by users" and having to find another web marketing strategy to help it grow its online business.

You are therefore certain that your services and your products have a potential audience that today- and for some time now- is looking for them on google. If you have any issues about it, contact Website Designing Company and evaluate together whether an explicit need exists or not from your potential customers.

Appear on Google: available spaces

What are the search results and what spaces do we have between Google SERPs?

How to appear on Google is still early to find out, have a little patience, because before knowing how to increase the visibility on search engines and in particular Google, it is good to understand what are the spaces that every company or professional has available between Google search results- in technical jargon SERP, search engine results page.

SEO Agency: Avoid The Wrong Estimate!

Are you looking for an SEO Agency? Here are some useful and practical advice to understand how to avoid the wrong quote!

There is SEO and ranking.

Generally speaking about SEO or "positioning on the main search engines," to outline an estimated service, is like trying to sell a house without specifying the square footage, location or details of the furniture.

The Search Engine Optimization consists of so many tricks and so different applications, that a web agency must absolutely specify which activities it intends to put into practice at the price requested in the estimate (for example the optimization of the technical aspects of the website, periodic production of new content or search for other sites that host our referenced content).

Be wary of SEO agencies that do not explain their services in detail, because they probably do not have sufficient knowledge, or maybe they want to cheat.

Eye not to confuse pages with positions!

We often came across SEO Los Angeles estimates that promised, behind often exorbitant fees, to reach the first pages of the main search engines. Well, this is not considered as a goal nor a result! To achieve effective positioning, it is almost always necessary to reach the very first positions of the first page of search results. According to recent studies by an American agency of online advertising, in fact, the first position of Google gets 33% of traffic. Not only that: the first page gets on average about 92% of all search traffic, while the second only 5%!

The words that glisten are not all golden

Another expedient widely used by the "scoundrels" of the web is to promise the very first search positions for keywords that, at first glance, seem perfect for your business.

Given that SEO is already difficult to promise something specific, because we have no real certainty about the future results of our work, it is essential to understand that the value of a keyword, as relevant with your products or SEO Services in Los Angeles, is closely related to your search volume (you can check this data using Google's keyword planning tool).

Let me explain even better: being in the first position for a term that does not seek anyone, it's like having the best sign of the world exposed in the desert. Attention then to the SEO Agencies of Bologna that offer you low-key or low-search keywords.

SEO activity is hostile to haste

Keep in mind that, through the optimization of search engines, it is really very difficult to get results before a few months, provided that you have well optimized the site and produced numerous specially made content. Generally, the long-awaited climb of positions starts to bear fruit after six months from the start of the work, so do not believe the SEO agencies that provide a flash positioning on the engines, it is almost impossible.

For many but not for everyone

To conclude this article, with the hope of having concretely helped some readers to avoid collaborations with unclear SEO Agencies, we would like to underline the fact that not all the realities need regardless of the SEO activity for their own success. In fact, it often happens that this is not the most effective web marketing tool for the characteristics of certain customers, who should instead direct their budgets to other more profitable businesses.

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Need for SEO services

SEO has proven to be the best way used by businesses for their expansion. If you don't know SEO or how it is going to help you in your business, here are some of the benefits it is going to offer -

• Keyword research: 
  If you want your website to be found by the right people then the feature of keyword research is very important. Just like how people use search engines like Google to search for particular terms, the same way you need to find out what those keywords are for your business. With proper usage of these keywords, your website will get visitors.

• Analysis: The first thing any business would do is to analyse its competitors. This will be done to find out what they are doing and where their strengths lie. This is why businesses opt for the best Web design Company. This is a very integral part of the SEO battle. It is something your business will desperately need to be a success in the industry.

• Strategy: It is always a good SEO strategy that helps a business in its growth. The greatest thing about SEO is that it has long-term benefits. This means that whatever is done to your website, those features will always have long-term effects. If done right, website designing could actually mean constant growth.

Find yourself the right company

It is very important for businesses to find themselves the right Search Engine Optimization Company. This matters a lot to the success of the business’s online venture. Here's how that clients can choose the best company for themselves -

Knowledge -

It is crucial for businesses to find themselves an SEO company that has a lot of experience in what it does. If the hired company has worked with big brands, then it is all the better. The best way to find out a company’s credibility is to have a look at its previous clients. It is also important to see if you have something in common with the other companies

Expertise -

Expertise matters a lot. It is important to first ask yourself, regarding the business, what you want done. If you are a shop or an online store then you would definitely want people to shop at your website more. For instance, if you have a fashion blog then you would want more people to read it so that you can make money. SEO services usually aims at what the client wants and feels is the best for its business.

Great customer service -

Business owners also keep an eye on what is happening with their website. The SEO Company hired for your business should be reachable so that your questions may be answered. A company that has good reporting delicacy will ensure that you never feel lost.

The conclusion:

The digital arena found in today’s time can be very overwhelming. There are too many things to consider when it comes to setting up your own website. At such times, SEO is very crucial. Good customer service is expected from the SEO Company a business hires. It is also advised to look for whatever the SEO Company has done to its previous client’s websites. If you like the company’s work then you have got a company worth hiring.

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5 Keys To An Effective And Functional Web Design

Our website or online store is a reflection of our physical company on the internet. That is why we must dedicate the same dedication that we dedicate to our business. It is difficult for someone to become our client if our offices cause a bad image or our store is disorganized or has some dependents who do not help you find what you need. Well, the same happens if our website or online store does not give a good image of us and our products.

The same happens if we go to a Web Design Company Santa Monica that does not have a marketing team that conceptualizes the project to guide it to increase turnover through our website. Not to mention the classic bargains: a good website, customized for your needs involves many hours of work so no one will do it for four dollars.

1. Fast loading

It is the first element that we consider in a web. We look for a product or service in Google, a web appears to us that we find interesting, we click, and it takes centuries to finish loading. Pity, it looked good, but we are busy people, so we close the tab and try another website that offers the same and loads faster. The first thing you should do if you want to attract customers to your website, and even more if you have an online store, is to order a good hosting.

2. Attractive design

It is the first thing we value when we take a first look at the web. You can already have exciting content that if you do not present it to us in an attractive way, it will take very little time to turn around. We do it with a dish of poorly presented food, with a floor that we want to rent with furniture from 30 years ago and we also do it with a web page. If there is a choice, we will go and choose another one that comes through our eyes, and usually, there is always one. The design of your website should be attractive, distribute the content well by the page (proportions), and make good use of colors and typography.

3. Interesting and useful content

It is the most essential thing in a web. We enter better by the eyes with an attractive design and after having quickly loaded texts, videos, images and all the elements of which it consists, but if we find them irrelevant, they will surely have lost us forever. The contents of your website must be original and be impeccably chosen, written and presented. The visual content plays a vital role in this equation.

4. Intuitive navigation

It is so important that we could go on number 3 or earlier. For the design of our website to be practical and functional, it is necessary for the user to find what they are finding on the page easily. Issues such as the time it takes to find the contact section of the company or the number of steps that comprise a purchase process, for example, are crucial in the rate of abandonment of the page.

5. Mobile responsive adaptation

This feature could well be the first, since more than half of Internet searches are made from a mobile, so that the other four characteristics could depend on it. And precisely because of this large volume of connections from mobile phones and tablets, it is essential to offer a good user experience from these devices.

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